In the modern world, creating a website for any business is very essential-especially for small businesses, who are possibly new to the market. You can even say that websites are an indispensable part of your business’s life. Creating a website, which drives relevant traffic to your page and business can be quite difficult, but in the end it all proves to be beneficial for the welfare of your business.
Today, we have jotted down some essential website design tips for small businesses to level up their web game. From optimizing content on a website, to making it an SEO friendly page, here are some web design tips for beginners to get started with. So, let’s look into these quick tips and tricks.
Website Design Tips for Small Businesses
1. Maintain a Unique Design
Your website catches the majority of the attention due to the designs you used to create it. At first, your website should be attractive, and to make it appear so, do not run behind ordinary templates which look like a copy of other websites. Instead, use fresh designs and use some visual contents such as relevant images for a more catchy look. But do not overload your website with images and texts. Use Less, stay relevant.
2. Elaborate About your Products and Services
The second in the list of web design tips for beginners is explaining about your products and services to the target audience. The details should be mentioned clearly so that the customer gets an idea about your product. For example, if you have created a website selling home-made chocolate varieties, mention about the categories you produce your chocolates in. Use images of your home-made chocolates, if you have any. This would tell the public more about your creativity.
3. Quick Loading Site
Not everybody has got the time to wait for your website to get loaded, patience is scarce in people today. To ensure that your page has a quick site load time, do not overuse it with unnecessary graphics. These pictures put load on your website, which might take a long time to get your site loaded. This may even cost you losing potential customers from your business. Even if your graphics are heavy, make sure that the hardware infrastructure and bandwidth can handle it.
4. Accessibility and Consistency
This one is the most important web design tip for small businesses. Your website should be made keeping in mind its accessibility to the viewers. Remember that your website will be viewed on all electronic devices, be it laptops or mobile phones. Organize your web content in such a manner that it can be viewed by both small screen and large screen users. Also keep on adding regular contents to it so that it can be searched easily on the search engine with a single click. Add relevant and appropriate content related to your business, otherwise visitors may feel lost and might even leave your website.
5. Enhancing Search Engine
Adopt SEO friendly practices for better ranking of your website. This may include using keywords, adding meta descriptions, and title tags. Use keywords throughout your website in the form of blogs, and other written content. This would direct the customer or viewer to your website who is looking for products or services that you provide. Blogs are an essential way to reach your target audience and writing blogs using appropriate keywords informs people about your business and products. Meta description is also a necessary element, which gives a short summary of your work.
6. Organize Your Website
Simple web design tips for small businesses include organizing the website, and that too in such a manner that users can easily find what they are looking for. Categorize your products and services, highlight the important deliverables, and mention everything in points. This becomes easier for the customers to understand you better. Take the example of a salon brand, which categorizes its beauty products according to the various properties that each one of them has got to offer. Secondly, they explain their services, highlighting important information regarding each one of them before making an appointment with the professionals. This gives a clear idea about the products and services, without confusing the client.
7. Provide Contact Information
Once after surfing through your website, your potential customers may want to contact you to gain other required information regarding what they are looking for. It is important to add your contact details through which they can possibly get in touch with you. At every stage of your website, you are supposed to guide your customers. Be it making an enquiry, purchasing a product, or booking an appointment (if you provide concerned services), use call-to-action to ensure hassle-free connectivity for the customers.
8. Good Quality content is your Key to Prosper
Another in the list of web designing tips for small businesses is ensuring high quality content for getting better ranking on Google or other search engines. The more you use related links and articles to describe and explain your business to the target audience, the better ranking you can receive for your website. For example, a website dealing in stocks may add articles related to the domestic stock markets and latest trends ongoing. Furnishing such information would bring larger traffic to your website since they know where to find solutions from.
9. Integrating Social Media
Do not forget adding your social media handles to your website. These handles are your portfolio which contain your works and related stuff. Adding your social media profiles to the website helps in greater reachability among your target audience, encouraging them to connect with you through those handles. Social media plays a pivotal role in promoting the business, hence adding them to your web page would be an added advantage for your business.
10. Using White Space
The last main web designing tip for beginners is using the white space. It usually refers to a blank space which does not contain texts, visuals, or any other element. This is important because using white space gives time for moving the reader from one piece of information to the next, without stressing their eyes. This also means de-cluttering your website which was once filled up with too much content. A clean and clear web space with required white space helps readers to surf through it easily, while reducing the load of the website and creating a sense of calmness in it, simultaneously.
The need of the hour is to maximize traffic on business websites, and minimize unnecessary contents on them. These web design tips for small businesses can help them create the best quality websites, subsequently allowing them to grow and establishing themselves among their target audience. These tips will distinguish you from your competitors in similar domains, enhancing your presence in the web space.