Mira Rajput Kapoor Launches Akind Skincare Brand with Reliance Retail’s Tira

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Mira Rajput Kapoor Launches "Akind" Skincare Brand with Reliance Retail's Tira

Mira Rajput Kapoor Launches Akind Skincare Brand with Reliance Retail’s Tira

Mira Rajput Kapoor joined hands with Reliance Retail’s Tira. The beauty retail platform of Reliance made an official announcement on Wednesday, 12 June and launched the “Akind” skincare brand. The brand was revealed at the flagship store of Tira at Jio World Drive in Mumbai. With this skincare brand, the wife of actor Shahid Kapoor is marking her debut in the business industry and offering a wide range of skincare products that are luring the attention of everyone. Mira co-founded the skincare brand with Isha Ambani and buyers can purchase this product both offline and online as it is available at Tira and on the website as well.

Tira is already a premier beauty brand in the skincare industry and people have high expectations from this brand. The vision behind launching this brand is to empower people to achieve their skincare goals. Akind has three categories of formulation that are aimed to “serve a distinct purpose in improving one’s skin barrier health.” The skincare brand of Tira is categorized into three segments: BUILD, BALANCE, and DEFENCE. Mira Kapoor is the brand ambassador of this brand. 

The Clean Slate Hydrating Cleanser, On Cloud Nine Lightweight Moisturiser, and Sleep Tight Firming Serum are three products in the BUILD line that are designed to restore and rebuild the skin barrier. The BALANCE range features Get Even Everyday Multi-Active Serum, the Fresh Start Oil-Free Balancing Cleanser, and Bounce Back Soothing and Purifying Toner, which help maintain skin equilibrium for a healthy glow. The DEFENCE line of skin care products includes the Bright Idea Radiance Serum, No Shade Sunscreen Primer SPF 50 PA++++, and Super Smooth Sun Stick SPF 50 PA+++. The excitement of Isha Ambani, Executive Director of Reliance Retail Ventures Limited was visible during the launch.

During the launch, she describes Akind as a significant milestone in the journey of Tira. Her expectations are high from this new skincare brand and optimist about the products that will bring a revolutionary change in the skincare industry. She even called the journey of Tira a testament to their commitment to innovation and excellence. She said, “We are excited to introduce Akind, Tira’s first skincare brand in their own brands’ portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence.”

Co-Founder of Akind, Mira talked about the brand and said, “Not too long ago, I realized that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring the vision to life than powered by Tira, the ultimate destination for curated beauty brands.”

She included, “With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did.” 

The company also released a statement regarding the same and said, “The addition of its first skincare brand, Akind underscores Tira’s commitment to providing customers with high-quality, diverse and trend-setting products across beauty and personal care categories.”

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