Business View
9 Min Read

EZ RANKINGS: Pioneers in The Field of Bespoke and Client-Friendly Digital Services

EZ Rankings is one of the Leading & Trustworthy Digital Marketing Agency in India that offers A to Z Digital Solutions in India & to businesses across the globe. We take tremendous pride in our customer service & Quality.

Under the able guidance of Mansi Rana, Managing Director, EZ Ranking IT Services PVT. LTD., the company is to place the clients’ website high on the growth curve. And she channelizes every possible effort in providing them with a competitive edge over their contemporaries in the market.

The company is strengthening its knowledge-base and continually researching for brand new techniques and backlink strategies for their esteemed clientele. At EZ Rankings, they have a crystal-clear comprehension of the significance of transparent SEO approaches.


Mansi Rana is a serial woman entrepreneur, investor & a doting mother who is running several businesses successfully. Her hard work & supporting family are the two biggest factors that have contributed to her success so far. She is very passionate about her work, so to sum it up, it’s a combination of smart work & hard work. She likes to break her bigger targets into smaller targets & reward herself after every accomplishment. This is one of the things that helps her stay positive, committed & motivated to perform better.

In a conversation with the Business View Magazine, Mansi talks about her accomplishments, plans for the company, industry, leadership, challenges she faced and a lot more. read ahead to know the woman behind the idea and her perspective of the industry;

What has been some make or break moments in your career? 

Taking the decision to leave Lucknow at the age of 19 & coming to Delhi for my first job was the biggest breaking moment in my career. The second was the decision to enter the world of entrepreneurship after 2 years of becoming a mother. The third was the decision to take my people with me through this beautiful journey. I am so proud of all the learnings & becoming stronger, from Awesome Team Members to Amazing Clients, everyone has contributed to the where I stand as an Individual today!!

If you could start all over again, what would you do differently?

Yes, some things could surely be done a little differently like Going Aggressively, being more focused on the ROI aspect to ensure quicker growth & more profits but if I talk from the aspect of learning, nothing beats this journey.

What are the most important decisions you make as a leader of your organization?

Well, Honestly, I am involved in a lot of decisions which involve our logics, experience based learnings &emotional quotient. Since we are trying to do things differently here unlike the usual corporate culture, there are always decisions that need how much EQ & IQ should be involved.

How do you encourage creative thinking within your organization?

Absolutely! I truly think that we all deserve to be creative at all levels & out beat the regular standards. Be it operations or sales, we experiment a lot as a team & mostly benefit out of the same. To encourage creativity, we involve our core people in decisions & strategies creation part. This helps us to brainstorm & come up with optimum solutions.

Which is most important to your Company—mission, core values or vision? 

Core Values are dearest to me when compared to Mission & Vision because Core Value helps us  create the path that helps us achieve mission & vision. For me, Core Values revolve around Integrity & Ethics.

How has the Digital Marketing Industry changed over the years?

Yes, Drastically! With passing time, the market is becoming overcrowded with genuine & non-genuine sellers. Also, from the client aspect, the clients are becoming more aware, knowledgeable & taking steps to ensure Background checks.

If you could change one thing about the Digital Marketing Industry, what would it be?

Make registration mandate for every company / individual planning to offer Digital Solutions. This will help us all to ensure basic standards & give the best to clients ethically.

What is one characteristic that you believe every leader should possess?

A Good Balance between IQ & EQ is a very important quality that a good leader should possess. At the end of the day, we are dealing with humans with emotions so one has to consider these & help the team grow with a beautiful balance in IQ & EQ.

What is the biggest challenge facing female leaders today, and when you face challenges as a leader, what encourages you? 

Biggest Challenge that female leaders face is Not been taken seriously. People need to understand that Women have extra pressure to perform & deliver so when we talk, we do mean business. Whenever I am in a situation where my leadership is challenged, I simply go headstrong into the situation & get the job done. Why waste efforts on proving points to individuals?

What are you doing to ensure you continue to grow and develop as a leader?

I happen to read a lot. Reading has tremendously helped me to become better & little more refined in my approach as an entrepreneur. Some of the recommended books are Zero to One, Business Adventures, Deep Work, Rice Dad Poor Dad & many more!!

How do you balance work and life responsibilities, and was this always your dream to become who you have today? 

With a lot of support. I am truly blessed to have constant family support & House Helpers that allows me enough time to take one thing after the other. I always wanted to pursue a career in Interior Designing because I liked decorating my house. I guess there are no logics when you dream of a career as a kid.

What are some of the ways people from your [industry/field] are making a difference in the world?

People from the Digital Industry kept the world economy running while everything else was shut down in 2020. Digital World helped businesses run without costing anything premium or compromising Health.

What is the best advice you can give to our readers? Follow your dreams & let no one stop you! However, with that being said, it’s very important to have fun while you are hustling because, at the end of the day, life is about the balance between every role we play. Best Wishes!!

Have you always been entrepreneurial? What led you to take that first step and setting up your own business? 

Honestly, until 14 years back, I never intended to be an entrepreneur. Business thought came after I was blessed with my first child because that’s when I wanted to break the cycle of 9 to 6 job & wanted to be there for her. Take her to parks in the evenings, enjoy Friday outings with her. So, eventually started with a very small team & by the grace of God, here we are a team of 96+ professionals & working over 600 accounts.

Share This Article